Furniture Store Outdoor Ad Tip #3 From TruckSkin: Strategic Parking is the Key!
6/12/2012, Furniture World News
So now you have your truck graphics on your truck, and it looks awesome. So why are you parking it tucked behind your store? Use your truck even when you’re not using it.
Oakwad Truck Wrap Parked in a Great SpotWhen it’s not being driven park your truck out at the road so it can easily be seen by customers looking for your store. It’s not just a tool, it’s a huge sign for your store, think about it that way. Think about other local places you want to market in, not just your parking lot. Park it in a visible spot at a busy corner in town, right out in front of your big local hardware store, electronics store or a busy grocery store. Shhh! You can even park it near your competition. This is a big billboard (that you already own by the way!), park it in the most visible place for your customers to see it. Where do you your customers shop? Get your truck right out in front of that location. Park it in different spots each week for the maximum impact with your truck wrap.
2 Trucks park Strategicly for optimal advertisingName recognition is vital for your marketing efforts. The more your potential customers see your name, the more likely they are to think of you when looking for the products or services you sell.
Your delivery truck is a dual propose investment, it not only delivers goods but it also delivers your message, you should always keep that in mind. Take a hard look at your truck, does it have any graphics? Are they old and faded or are the letters peeling off? It is a good idea to keep your truck clean and looking sharp, it is a direct representation of your company.
If you want to run with the big guys, you have to look like you belong there. Make your advertising investment work even harder. This is a great opportunity to get your advertisement in front of hundreds of prospective customers even when you’re not using your truck. Use your truck for more then just deliveries. Make it your mobile billboard with a truck wrap.