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Furniture Store Outdoor Ad Tip #4 From TruckSkin: Image is Everything
6/19/2012, Furniture World News

Worn Out Boring Truck?

Nice looking delivery truckYour delivery truck is a dual-purpose investment, it not only delivers goods but it also delivers your message, you should always keep that in mind. Take a hard look at your truck, does it have any identifying graphics? If so. are they old and faded, are the letters peeling off? Do your delivery personnel look professional? Would you feel comfortable letting them in your house? It is always important to keep your delivery truck clean and looking sharp, and your delivery personnel looking professional. Remember, it is a direct representation of your company.

Gavigans Furniture WrapYour customers are making a big investment with you, that means they are putting their trust in you and your company. If they see their new furniture showing up in a shabby looking truck, with delivery guys that look like they just rolled out of bed, what image does that project about the quality of your products and service? You may have top quality products, but if they are delivered in mediocre style it can negatively impact your customers perception of you and your company. It is a mobile billboard with truck graphics shouting your name. Make sure it is saying the right thing.

Walts Best Advertising Truck WrapImage is everything. Your truck exposes your message to the public 24 hours a day. A well-branded truck wrap will have more impact because consumers will retain your brand name and message over your competition. Make the minimal one-time investment in sharp graphics for your trucks, and company shirts for your delivery staff. A branded delivery truck enables your staff to become ambassadors for your company and invariably, because the truck looks sharp and polished, they are able to portray a more professional image. Your customers will feel much more comfortable and confident that they bought from a quality company. That is the image you want. They will be happier with their purchase and will be more likely to recommend your company to their family and friends.